How do you Create Headlines?
I’ve been blogging for a while, but I must admit, my headlines are mostly very straight forward and simple. I use Co-schedule and absolutely love it for scheduling but every single post yells at me and tells me I’m in the normal range for headlines. Which basically means I suck and that Google and other search engines aren’t going to like me.
They have a How to Write Headlines that has a great graphic about wonderful adjectives that can be used while creating headlines. Most of these words seem a bit sensational to me. I’m writing about wonderful books, yes, well most of the time, but not all of the time! So I started looking around.
The first thing that I found was a bunch of websites that say how to create wonderful headlines that will make readers come to you in droves! The very next thing I read was about making your statement bold but if EVERYTHING is bold then NOTHING is bold. So, the real question is, when, how, and where to use these bold statements and mostly for book blogging, why?
The amount of words in the headline matters as well. Apparently eight words is a sweet spot and will get people reblogging, IF the title gets their attention. But they also have to be retweetable which means 120 characters or so.
This is enough to drive someone insane!
Checking out someone like Herding Cats and Burning Soup makes this a little easier. She uses headlines like Tasty Delights and one of my favorite blog posts: Bookish Things That Need To Die A Fiery Fucking Death. Obviously, not everyone can pull that off, I definitely can’t! But what I can do is push up my blog titles to make them a little more appealing. And then there is I Finished Two Series! Bite-Sized Reviews of Silver Shadows & The Ruby Circle by Richelle Mead and MILA 2.0: Redemption by Debra Driza from Feed Your Fiction Addiction. Obviously these two bloggers know what it takes to draw people in. I am just as drawn in by Feed Your Fiction’s post as I am to HC&BS because they get the reader to want to read the post. Although both sites are about reviewing books, they make it look and sound fun, when in reality, reviewing books can get boring.
Supposedly, the amount of numbers in headlines works as well. We all stand in line at a grocery store and read about how the top 10 whatevers did whomever and it catches our eyes. In other words this is all about word play and getting the reader’s attention while also drawing them into your fabulous content! 80% of the job is done after the headline! Now to just write the posts. Using Jeff Goins as the ideas man, I’m going to take a normal post, say something like Top Ten Tuesday, and write, Top 10 Authors that You Will Sweep You Off Your Feet! BAM!
Now, while I feel this is not always possible for book bloggers, I do think we can work a little harder to catch the attention of other readers. I know I really have to work on this and now I have a simple formula that will help. Headlines are the bane of existence, maybe not anymore!
In short: Use numbers, adjectives, and answer the questions what, when, who, why, or how and you come up with: 5 Tricks that Help You Write Catchy Headlines.
Do you enjoy creating headlines?